Dale Nelson Speaks to Observer About the Success of IP-Based Film and Television Projects
Dale Nelson recently spoke to Observer about Hollywood’s affinity for film and television projects based on intellectual property – including the prevalence of remakes, reboots, revivals, prequels, sequels, and spinoffs. The article, titled “Hollywood Keeps Betting on Books, Games and Manga—Why Familiar Stories Always Win,” delves into the reasons behind audiences and studios alike favoring creative projects that feel recognizable to them.
Dale explains in response to the point that projects based on literature, including Apple TV+’s Presumed Innocent and Netflix’s Fool Me Once, make up the highest share of annual IP-based premieres, another example is Harry Potter, which appeals “to all ages and is more easily passed from generation to generation ….”
Dale continues, telling Observer that a franchise cannot reach its highest success rate without organic media, particularly among Gen Z and Gen Alpha, where social media is the strongest marketing strategy.
“If younger generations aren’t seeing it on their phones, then they’re not seeing it at all,” she concludes.